With a mission to be the leading solution in Africa’s agricultural sector by utilizing technology to drive efficiency, Argriarche required an identity that not only assured their clients of their ability to effectively connect its various actors but also demonstrated their incredible personality and expertise.
We knew Agriarche wanted to have a global influence, so we needed to create a logo that would endure the test of time while still communicating the company’s objective. We were able to uncover its promise, purpose, and new position through a thorough audit. These established a brand identity that would assist us in aligning all of their touch points, including communication, culture, and brand architecture.
Though Agriarche primarily interacts with farmers, food processors, and off-take buyers, we insisted on them having a social media presence because, with a global target, they needed to capitalize on the opportunity to express their values and solutions to the general public. We established a presence for Agriarche on social media platforms such as Instagram, LinkedIn, and Facebook. We also created documentaries that captured their entire work process up to delivery, interviewing various actors along the way.
The specific efforts we made to achieve our objectives for Agriarche Ltd.